Think. See. Feel. Remember.

Art is not a handicraft, it is the transmission
of feeling the artist has experienced.
— Leo Tolstoy

It's time for video that changes people, by making them remember.

Life is a collection of moments we must remember and cherish as long as we can. We remember the moments with a panache and style that can't often be recreated on-screen, at least without going to Hollywood. Until now. 

Welcome to Anticipate Media:
Creating Cinematic Visuals that make you and those you care about see the world in a new way, and feel their humanity a lot more. When you FEEL, you REMEMBER. And that's what you need in communication. Especially if you are saving lives.

EMOTION = MEMORY

IMG_1340.JPG

Our primary goal is simple: we ensure you see life as you remember it through the creation of cinematic video. Memories are often much more grandiose in our mind's eye than they ever seem to be when documented in the media we have available to us. The scientific evidence supporting this emotional-memory theory has been widely studied. Unfortunately, this finely crafted approach to emotionally conveying critical information and feeling is often missing in much video and film we see today.

How does emotion play into memory? Take for example the moment when your child is born. It feels like a magical moment full of emotion and life-altering pathways. However, after you settle down and take a look at your footage from your camcorder, it looks flat - and not what you imagined. It's a stale document.

Or perhaps you want to change lives and communicate emotionally your organization's mission to those clients and customers you serve... but don't want to do it in a dry, rote, "video by the pound" presentation as is so common. When that happens - no one remembers the message. When the critical time comes that your audience needs to remember what was in your video... they don't.

A film is - or should be - more like music than like fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later.
— Stanley Kubrick, Director

At Anticipate Media, we want you to succeed in changing people's lives. We want you want to lead not follow.  Anticipate Media can create moving pictures that change the way people see you, your business, your agency, your art, and what you make and what you do. We can help make people connect viscerally, with feeling, to what you uniquely represent. 

And then? They remember what you said. That can make the difference between a tear shed or not, or a life saved or lost.

If you make people feel emotion when they watch your video, it becomes a “film”. They will remember the message and the content, because it essentially becomes associated to memory in their brain’s inner wiring. Depending on your subject, this approach may save a memory, a life, or a soul.

We don’t make “video by the pound”. We enhance life. And that’s why you’ll want to anticipate the next great memory with us.
— Paul Antico, Founder, Anticipate Media

It's all about the science.

And we then translate that into art.

Anticipate Media is about conveying the power, emotion, and experience of life and making it move with visuals. It's about capturing the spirit of your experiences and what you are trying to do... or where you've been.

It's about anticipating that next great memory, and capturing it.

Every video or photography project approached by Anticipate Media is done so with one goal - how do we move people? How do we compel them to watch? How to we engage them to act? How do we make them feel?

That's a stretch goal for some projects, we will admit that. But we will try to get there for you the best we can, which is a lot more than many others will do or are capable of doing. That's why we're here - to make your world a little bit better through the magic of Cinematic Visual Storytelling

How we do this is through the use of cutting edge, modern, rapid-response filmmaking. We use light and nimble 4K cinema camera packages along with Emmy-award winning news and documentarian experts to capture the essence of what you want remembered.

Our Founder and Principal Filmmaker is Paul Antico.

Paul has been creating digitally based art in some form for over 35 years, originally starting when just 8 years old utilizing with ASCII-based graphics on a Timex/Sinclair 1000 computer with only 16 kilobytes of memory. 

Over time, Paul expanded to print & graphic design, then online, and always with an eye for film and video production using whatever tools were hot at the time from Amigas to Macs. Very early on (mid 1980's), Paul produced both local studio-based TV shows and longer form musical video pieces for his local Cable TV station long before such pieces became popular on today's YouTube and Vimeo internet sites. He was a pioneer in producing impactful content at an early age.

Identifying a need for a boutique creative firm to make emotional Cinematic Visuals for markets usually not served by Hollywood, Paul founded Anticipate Media in 2011. Both in that capacity, and in past positions with other companies, Paul has created or produced visual artwork of all kinds for varied entities such as UMass Amherst, the Massachusetts Department of Transportation and the MBTA, The Federal Home Loan Bank of Boston, the US Environmental Protection Agency, and Infoteria Corporation in Japan. Paul's work is also currently trusted and featured by one of the largest government security agencies in the world as part of other employment. His emergency training productions have heavily influenced the production of active threat mitigation training programs for many agencies including the US and Canadian governments.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
— Steve Jobs

Paul's love for telling stories visually has grown as technology marched on, from VHS editing systems to U-Matic decks to DVD authoring, and now to 4K pieces edited with NLEs such as Final Cut Pro & Adobe Premiere Pro. Distributed in a myriad of ways online and off, Paul remains at the forefront of cinematic storytelling.

Paul currently performs work primarily as a Producer, Editor, and Director. Paul also can serve as a Stills Photographer and on-site Director of Photography when needed. Despite 20+ years of professional business management and marketing experience, he is always aspiring to grow and improve and take on the next big creative challenge. A full resume is available upon request.

Yes, we are indeed a "we".

Generally, when you hire Anticipate Media you will get Paul Antico as the primary producer and editor. However, we use the term "we" for a reason; filmmaking is a wholly collaborative process. Those roles can vary, and as Anticipate Media offers a full range of services, we hire additional crew and gear as required. When we hire it's typically for cinematographers, sound engineers, and production assistants and assistant editors. Only the most skilled creatives work for and with Anticipate Media.

Selected photos courtesy of Jordan Jennings Photography.

You are part of the team. Welcome aboard.

Our approach is a collaborative one, whether with our hired on crews or with you - the client. At Anticipate Media, we believe that we can't begin to craft the emotion and communicative approach you seek on screen without engaging you. We are selective in the jobs and clients we take, because we want to work hand in hand with each client to craft precisely what they need. That means you will be part of the team, working together to ensure the heart and soul of your message makes it through to your audience in the end.

You want to check these people out.

A man’s growth is seen in the successive choirs of his friends.
— Ralph Waldo Emerson

This is a list of other blogs you should be reading to keep up on the independent video and filmmaking business, and other filmmaking professionals we have worked with. It also includes some of our favorite tool vendors: all companies we have directly purchased from, and we have met people that work for them personally. They are, simply put, friends.

This list is not all inclusive, and it is ever-changing. Basically, it is a snapshot of a stamp of approval, as it were, from Anticipate Media to you.

 Independent Filmmakers & Photographers:

 Gear/Software Makers & Vendors we Love and Use:

 
 
 

Filmmaking Blogs:

Writing means sharing. It’s part of the human condition to want to share things - thoughts, ideas, opinions.
— Paulo Coelho

Besides the work, there's the thoughts behind it and the gear used. You can find out a lot more about our experiences and behind-the-scenes looks at technology and creativity in our blog, written mostly by our founder Paul Antico. Here's a sample of the latest posts:

Banner photo on this page courtesy Jordan Jennings Photography

The NeedCreative Brand & Podcast

NC Screenshot.png

We created a brand years ago that began with a Twitter account and then turned into a blog about making digital cinematic visuals with relatively affordable tools. It was called "NeedCreative", and was about the constant need to be creative and the want to eek every ounce of capability out of modern tools to tell stories and make emotional magic. It was closed down to better focus time on creative projects.

The name lived on for over a year as an audio Podcast titled The NeedCreative Podcast dedicated to the same mission, which was transitioned to Ben Consoli at BC Media Productions to become the wildly successful Go Creative Show in 2014. In addition, many of Paul's sample films have been released under the NeedCreative brand, which we own. Some of our older sample work that is allowed to be viewed publicly is shown under that service mark.

In late 2015, the NeedCreative Podcast will be returning in a new, brief format called the NeedCreative Brief. Coming soon.