Think. See. Feel. SAVE.

I remembered that, and, remembering that, I remembered everything.
— Neil Gaiman, The Ocean at the End of the Lane

Stories that save people don't have to be boring. It's time to create films that matter.  At Anticipate Media, we specialize in creating films for Emergency Preparedness, Law Enforcement, and Institutions that help move, change, and save lives. And we do it in a way that is most likely so succeed: by using emotion to help people remember.

 When you FEEL, you REMEMBER. And that's what you need in visual communication. Especially if you are saving lives.

EMOTION = MEMORY = SECURITY

A film is - or should be - more like music than like fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later.
— Stanley Kubrick, Director

Our primary goal is simple: we ensure you see life as you remember it through the creation of cinematic video. The scientific evidence supporting this emotional-memory theory has been widely studied. Unfortunately, this finely crafted approach to emotionally conveying critical information and feeling is often missing in much video and especially emergency response training that we see today.

At Anticipate Media, we want you to succeed in changing, and saving people's lives. Creating effective communications isn't about the volume of buzzwords you can use. We are simply about getting it done. What matters at the end of the day is simple: does your audience remember your message or not? Are they engaged emotionally in what you are saying? If not? Your message is lost. 

But if you create something that people relate to in their hearts? They remember what you said. And that can make the difference between a tear shed or not, or a life saved or lost.

If you make people feel emotion when they watch your video, it becomes a “film”. They will remember the message and the content, because it essentially becomes associated to memory in their brain’s inner wiring. Depending on your subject, this approach may save a memory, a life, or a soul.

We don’t make “video by the pound”. We enhance life. And that’s why you’ll want to anticipate the next great memory with us.
— Paul Antico, Founder, Anticipate Media

It's all about experience.
And science.

We are a unique team of seasoned news, cinema, public safety, intelligence, and counterterrorism professionals who has helped form many emergency response plans. We gather the latest intel, we top up on the latest in Emergency Preparedness... and we then translate that into art.

Anticipate Media is about conveying the power, emotion, and experience of life, and how to save it. We do so with training and promotional films that are hard-hitting and dynamic, yet human. 

We anticipate that next great event, help your audience prepare for it, experience it, and never forget what to do next.

How we do this is through the use of cutting edge, modern, rapid-response filmmaking. We use all the tools of the trade: cinema, marketing, psychological studies, counter adversarial studies, cutting edge communications methods, and more to make your job get done right.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
— Steve Jobs

Our Founder and Principal Filmmaker is Paul Antico.

Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for 27+ years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science, storytelling, and the realities of today's dangerous world into films that make a difference.

Paul is an artist first and foremost. As part of an extensive career, he began with print design, then migrated online, and always with an eye for film and video production using whatever digital tools modern at the time. He was a pioneer in producing impactful content at an early age, and that drive has never ceased.

Identifying a need for a boutique creative firm to make cinematic visuals for markets usually not served by the film industry, Paul founded Anticipate Media in 2011. Both in that capacity, and in past positions with other companies, Paul has created, produced, or consulted on visual artwork of all kinds for varied entities such as:

  • the Massachusetts State Police, 
  • MassDOT
  • the Massachusetts Registry of Motor Vehicles
  • Massport
  • the MBTA
  • the Canadian Royal Mounted Police
  • CATSA
  • the US Federal Home Loan Bank of Boston
  • the US Environmental Protection Agency
  • Clear Point Consultants & NetPoint,
  • Infoteria Corporation in Japan,
  • and many more.

Paul's work is also currently trusted and featured by one of the largest government security agencies in the world as part of other employment. His emergency training productions have heavily influenced the production of active threat mitigation training programs for many agencies including the US and Canadian governments.

Paul has also authored or worked in a team to design specific risk-based security measures and other risk mitigation techniques, all of which has formed the bedrock for our modern-day training and promotional films for our high-profile clients.

Yes, we are indeed a "we".

Generally, when you hire Anticipate Media you will get Paul Antico as the primary producer and editor. However, we use the term "we" for a reason; filmmaking is a wholly collaborative process.

It is not often that a film company also has on retainer experts in intelligence gathering and analysis, non-verbal behavior, non-profit global assistance, news and event gathering, reality and sports television, and emergency preparedness. But we do.

We have a team that is second to none and not only can help film your training events or promote your department, we can work with you to actually form those plans and training. It is our job to anticipate what is next - to keep your audience entertained, informed, and most of all, safe. 

Only the most skilled creatives and safety and security subject matter experts work for and with Anticipate Media.

Selected photos courtesy of Jordan Jennings Photography.

You are part of the team. Welcome aboard.

Our approach is a collaborative one, whether with our hired on crews or with you - the client. At Anticipate Media, we believe that we can't begin to craft the emotion and communicative approach you seek on screen without engaging you. We are selective in the jobs and clients we take, because we want to work hand in hand with each client to craft precisely what they need. That means you will be part of the team, working together to ensure the heart and soul of your message makes it through to your audience in the end.

You want to check these people out.

A man’s growth is seen in the successive choirs of his friends.
— Ralph Waldo Emerson

This is a list of other blogs you should be reading to keep up on the independent video and filmmaking business, and other filmmaking professionals we have worked with. It also includes some of our favorite tool vendors: all companies we have directly purchased from, and we have met people that work for them personally. They are, simply put, friends.

This list is not all inclusive, and it is ever-changing. Basically, it is a snapshot of a stamp of approval, as it were, from Anticipate Media to you.

 Independent Filmmakers & Photographers:

 Gear/Software Makers & Vendors we Love and Use:

 
 
 

Filmmaking Blogs:

Writing means sharing. It’s part of the human condition to want to share things - thoughts, ideas, opinions.
— Paulo Coelho

Besides the work, there's the thoughts behind it and the gear used. You can find out a lot more about our experiences and behind-the-scenes looks at technology and creativity in our blog, written mostly by our founder Paul Antico. Here's a sample of the latest posts:

Banner photo on this page courtesy Jordan Jennings Photography

The NeedCreative Brand & Podcast

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We created a brand years ago that began with a Twitter account and then turned into a blog about making digital cinematic visuals with relatively affordable tools. It was called "NeedCreative", and was about the constant need to be creative and the want to eek every ounce of capability out of modern tools to tell stories and make emotional magic. It was closed down to better focus time on creative projects.

The name lived on for over a year as an audio Podcast titled The NeedCreative Podcast dedicated to the same mission, which was transitioned to Ben Consoli at BC Media Productions to become the wildly successful Go Creative Show in 2014. In addition, many of Paul's sample films have been released under the NeedCreative brand, which we own. Some of our older sample work that is allowed to be viewed publicly is shown under that service mark.

In late 2015, the NeedCreative Podcast will be returning in a new, brief format called the NeedCreative Brief. Coming soon.