You remember things a certain way. We want to ensure you do.

Memories are often much more grandiose in our mind's eye than they ever seem to be when documented in the media we have available to us. When your child is born, for example, it feels like a magical moment full of emotion and life-altering pathways. However, after you settle down and take a look at your footage from your camcorder, it looks flat - and not what you imagined.

Or perhaps you have a company that is full of amazing, industry-altering talent. You want to explore them, to promote that talent and your company and the magnificent projects they do. Perhaps you have a business that tried to connect with its customers... but nothing you've obtained to market yourself with has felt special - to you, or them. Do you want to be in business to succeed and change people's lives? Or just... be? Anticipate Media can change the way people see you, your business, what you make and what you do. We can help make people connect viscerally, woth feeling, to what you represent.

Life is full of Anticipation. That breath before the storm, that moment before the blink of an eye when everything changes. Life, death, creation, success and failure... love and loss is always all around us. These are the stories we experience. And we often see these stories through a veil of emotion that is nearly impossible to recreate without a seasoned creative professional, utilizing modern tools, to help you get there.

Anticipate Media is about conveying the power, emotion, and experience of your life and making it move with visuals. It's about capturing the spirit of your experiences and what you are trying to do... or where you've been.

Every project approached by Anticipate Media is done so with one goal - how do we move people? How do we compel them to watch? How to we engage them to act? How do we make them feel?

That's a stretch goal for some projects, we will admit that. But we will try to get there for you the best we can, which is a lot more than many others will do or are capable of doing. That's why we're here - to make your world a little bit better through the magic of Cinematic Digital Visualmaking.

 

Our Owner, Principal Filmmaker, and Photographer is Paul Antico.

Paul has been creating digitally based art for over 30 years, originally starting when just 8 years old utilizing with ASCII-based graphics on a Timex/Sinclair 1000 computer.

Over time, Paul expanded to print, then online, and always with an eye for film and video production using whatever tools were hot at the time from Amigas to Macs. Very early on, Paul produced both local studio-based TV shows and longer form musical video pieces for his local Cable TV station long before such pieces became popular on today's YouTube and Vimeo internet sites.

Paul later created or produced visual artwork of all kinds for entities such as UMass Amherst, The Federal Home Loan Bank of Boston, the US Environmental Protection Agency, and Infoteria Corporation in Japan.

His love for Digital Visualmaking has continued into his current work with Mac, HDSLRs, and large sensor Digital Cinema Cameras for Anticipate Media. From VHS editing systems to U-Matic decks to DVD authoring and now to pieces edited with Final Cut Pro, Adobe Premiere, and Avid Media Composer, and distributed via Blu-Ray online distribution channels, Paul remains at the forefront of Digital Visualmaking.

Paul currently performs work primarily as a Producer, Writer, Editor and Director. Paul also can serve as a Cinematographer/Director of Photography when needed, as well as a Stills Photographer. Despite 30+ years of creative visuals and business management experience, he is always aspiring to grow and improve and take on the next big creative challenge. A full resume is available upon request.

Generally, when you hire Anticipate Media you will get Paul as the primary creative. However, we use the term "we" for a reason; those roles can vary and as Anticipate Media offers a full range of services, and we do often hire additional help and kit as required. When we hire it's typically for Directors of Photography, Sound, and Production Assistants. Only the most skilled creatives work for and with Anticipate Media.

 

The NeedCreative Brand.

We also ran a blog about making digital cinematic visuals with relatively affordable tools. It was called "NeedCreative", and was about the constant need to be creative and the want to eek every ounce of capability out of modern tools to tell stories and make emotional magic. It was closed down to better focus time on creative projects.

The name however lives on as a current audio Podcast (The NeedCreative Podcast) dedicated to the same mission. Paul also tweets on Twitter under the @AnticipateMedia name.

Many of Paul's sample films have been released under the NeedCreative banner. Any sample work that is allowed to be viewed publicly is shown under that service mark.

Take a look at the sample films, located on Vimeo.

 

What's a Visualmaker?

You will see the term "Digital Visualmaking" or "Cinematic Visualmaking" used a lot here at Anticipate Media as well as at our blog, NeedCreative.

But what does it mean, exactly? Well, it's a catch-all term for making visual art. It can take the form of stills photography, moving photography (i.e., motion pictures), film, digital files, canvas, and so on. All of the visual artforms are relevant when one considers how information should be presented visually. Since Paul comes from a background that emphasizes many visual arts besides just "filmmaking" or photography, it's important to emphasize that fact. Hence "Visualmaking" - the art of using visuals to communicate that moves beyond any one medium. 

 

Paul At Work