IRL: The Sony PXW-FS7 1.25 Years Later

This post is about the reality of the operation of the unit, over a year later  "IRL" - in real life, though various shoots. I'll keep this short and sweet and highlight some of the main experiences that have changed...and some that have not and probably will not. I'll first deal with rigging, then move onto firmware, then color correction/images.

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Tested: The Wonderful Sony FS7 Firmware 3.0 Update

Ah the Sony FS7, which we were one of the first in the world to review last year, has a new firmware update out. Well liked this little affordable camera has been taking over the indie scene and with good reason. It's a true mini F5, a great camera itself.

However, like that camera it was released in an incomplete state. Well over a year later, has Sony finally fixed the camera? The answer is yes. Absolutely.

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Introducing the NeedCreative Brief Podcast

5 minutes. Gear, creativity, passion, visuals, story, set stories, you name it. Sometimes provocative, sometimes funny. I lay  laying down thoughts and experiences that are far easier to say than blog about, due to lack of time. It is not a replacement for the Go Creative Show, or my old show. It is simply a small slice of my experiences in the world of creativity and production management, in the style of a classic.

Look for episodes to begin soon. Oh, and ... welcome back.

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Apple Watch IRL: 9 Weeks On My Wrist

I received the beautiful 42mm Apple Watch Stainless Steel edition on April 24th 2015. I have now been using it and wearing it daily since, and now with just over two months in I feel compelled to write some real thoughts about using it.

You can read great overviews and reviews at places like I will spare you all of the technical jargon and get to brass tax - what it’s really like in the life of a busy creative who works 12-18 hours a day.

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2014 Year in Review in Creative Gear

My goodness, 2014 was loaded with so much going on that I didn’t have much time to write about it. We completed some major threat avoidance films, purchased and tested a LOT of gear, and made some major shifts in how we work. Here’s a quick look at the year in review, starting with our conversion to a fully 4k-capable workflow from acquisition to edit to render out. Let's take a look, shall we?

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