Conversations with iMessage

I realize I haven’t posted anything here in forever. We have been extremely busy working on major training film productions for one of our largest clients.  

As filmmakers, we are first and foremost communicators. We tell stories, we convey emotion through visuals and sounds that move beyond words. If we do our jobs right, we illuminate the living condition. We move people and organizations forward. 

As part of that that process, and just living in a busy text-central world where it’s often not possible to speak, texting is often utilized to stay in touch with loved ones, friends, even clients. And emoji are often used to express emotion in the text context. 

But how do you carry on an actual conversation? A conversation that has a flow of feelings and reactions – one where nuances of acknowledgement and little smiles and nods or other types non verbals that are part of normal in person, or FaceTime chats?

Apple’s iMessage in iOS 10 added a “Tapback” feature. All you do to react to a message is to double tap on a message and you can select a range of “non-verbal” responses to each individual message:


At first this seemed like a gimmick to me. However over time I have found, if the other person you are chatting with accepts this form of communication, that Tapback can add a major element of non-verbal response back to conversations that might always be missing. 

This is especially true if you have long conversations that are asynchronous; the other person can later read and respond to each thought with a simple tap, making the conversation more fluid and negating the need for longer responses. 


This “Tapback” style of communication has worked well for me when it’s used. Asynchronous conversations have much richer responses, and synchronous ones are much more nuanced.  In those times when a more personal form of communication is not available, you can still regain back much of what is missing from using those little Tapback logos. 

Try it out!!