This blog contains a lot of technical knowledge about the tools we use, but they are all a means to and end. The end goal is to help people communicate though visuals, and do that in an emotionally impactful manner. It's about thinking, and doing, and feeling. It's about anticipating every moment.
Sometimes I'm lucky enough to have met amazing creatives and see the short films they share online. This piece, "Bloom", made for Lincoln Motor Company, is yet another great example of visual metaphors in film: where visuals and sound and music transcend the spoken or written word and for a few moments remind us of who we are (or should be) as human beings.