Posts in Opinion
Apple Watch IRL: 9 Weeks On My Wrist

I received the beautiful 42mm Apple Watch Stainless Steel edition on April 24th 2015. I have now been using it and wearing it daily since, and now with just over two months in I feel compelled to write some real thoughts about using it.

You can read great overviews and reviews at places like imore.com. I will spare you all of the technical jargon and get to brass tax - what it’s really like in the life of a busy creative who works 12-18 hours a day.

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2014 Year in Review in Creative Gear

My goodness, 2014 was loaded with so much going on that I didn’t have much time to write about it. We completed some major threat avoidance films, purchased and tested a LOT of gear, and made some major shifts in how we work. Here’s a quick look at the year in review, starting with our conversion to a fully 4k-capable workflow from acquisition to edit to render out. Let's take a look, shall we?

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Metaphors in Film: Bloom

This blog contains a lot of technical knowledge about the tools we use, but they are all a means to and end. The end goal is to help people communicate though visuals, and do that in an emotionally impactful manner. It's about thinking, and doing, and feeling. It's about anticipating every moment. 

Sometimes I'm lucky enough to have met amazing creatives and see the short films they share online. This piece, "Bloom", made for Lincoln Motor Company, is yet another great example of visual metaphors in film: where visuals and sound and music transcend the spoken or written word and for a few moments remind us of who we are (or should be) as human beings.

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Snowlight: Our New Sony FS7 Test Film & Real-World Thoughts

After running a lot around with the Sony PXW-FS7 Camera and documenting it’s handful of odd known quirks and issues, Emmy award-winning cinematographer and frequent collaborator Rick Macomber and myself decided to get together for a few hours to shoot another test film. The results are above, and it’s a little more creative this time – with an actress and a poem written for it by yours truly.  Click to watch, and to learn about what we found out.

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Is DJI Really Inspired? [UPDATED]

DJI (makers of the very popular Phantom series of camera UAS or “drones”) have announced a new follow on named the Inspire 1. This new camera drone sits in the middle of the market between the low to medium low-end (the Phantom Vision models) and their high end (Spreading Wings), including elements of each. It looks like a "beast" as a millennial hipster "DP" may say as they stroke their extra long beard (no offense to hipsters of course, I listen to Mumford and Son too). But is it truly an upgrade to your image making from the sky?

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My First Few Weeks with the new Sony PXW-FS7 4K Super35 Camera [Updated]

This is a very short FS7 test, from my first real session shooting it besides messing around in the house while it rained. Once I got a clear day, I took the camera to the park and shot this over an hour, very quickly, all handheld/shoulder mounted as the camera comes out of the box. This is not my best work by any means, and has no real story, but so many people asked for some images I tossed this together. Includes extensive ongoing/evolving review.

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Vimeo Adds Copyright Detection

We use both YouTube and Vimeo here at Anticipate Media. But Vimeo in particular are our friends, and they offer robust privacy options that really help share and deliver content to our clients. 

I was not surprised that Vimeo has announced a new copyright protection system. It's a necessary thing, really. I was however surprised that it will flag even private videos. These videos often contain temp music that will never be made public until purchased. 

Theres a human review process for this. However this could take time. 

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